To beta test Instagram's SparkAR technology, we designed a scavenger hunt of interactive AR experiences in 29Rooms Los Angeles. Vibrant graphic illustrations, custom-designed by Brooklyn artist ShawnaX, became entry points to the “29th Dimension.” Collaborating with Facebook and Buck, physical graphics throughout 29Rooms turned into playful experiential portals when accessed through Instagram. Graphics exploded into space. Simple doorways opened minds to new possibilities. Guests were transformed into interactive art. These discoverable, unexpected interactions were poetically interconnected with a narrative throughline of empowerment, expression, and expansion.
Facebook x Buck x Refinery29, 2018