To launch Bonobos’ new women’s capsule collection, Refinery29 transformed their New York headquarters into a haven for Allyship on International Women’s Day.
Encouraging men and women to “Shape Your Allyship” inspired the graphic takeover of the store with custom installations, product displays, panel backdrop, and a playful interactive photo moment inspired by IWD2019’s slogan #BalanceforBetter. Through an entire day of sold-out dynamic programming we gave women with a vision the opportunity to align with allies across industries, propagating a meaningful, productive engagement on IWD. Guest speakers included Micky Onvural, Bonobos CEO + Philippe Von Borries, R29 CEO, Kahlana Barfield Brown, Journalist and Fashion/Beauty Expert, Brandon Bryant, Influencer and Investor at Harlem Capital + Leland Melvin, Former NASA astronaut and NFL wide receiver, and Krewella, EDM DJs and sisters. The day ended with cocktails, light bites, a discussion with celebrity chef Marcus Samuelsson and Refinery29 COO Amy Emmerich, followed by live music and a chance to network.
Refinery29 x Bonobos, 2019